Lucere is an AI visibility consultancy helping independent and boutique hotels get found where travelers are actually searching: ChatGPT, Perplexity, and Google AI Overviews.
Why we exist
The way travelers discover hotels changed permanently in 2024. AI search doesn’t show ten blue links; it gives one answer. If your hotel isn’t in that answer, you don’t exist for that traveler. Most independent hotels have no idea this is happening, and no one is helping them fix it.
Who we are
Lucere was founded by a Cornell School of Hotel Administration student with deep fluency in hotel operations and revenue management, including ADR, RevPAR, STAR reports, and OTA dynamics. We understand your business before we touch your website. That’s the difference between generic SEO advice and strategy that actually moves your direct booking numbers.
Our approach
We start with a free audit showing exactly where your hotel is invisible in AI search. Then we fix the technical foundation — schema markup, citations, Google Business Profile — that makes AI systems recognize and trust your property. Then we track your visibility across every major AI surface every month and show you the progress in plain language.
Ready to see where you stand?
We’ll run a free AI visibility audit on your property and show you exactly what’s costing you direct bookings. Takes 48 hours. No cost, no obligation.